Persuasion Tactics: Covert Psychology Strategies to Influence, Persuade, & Get Your Way (Without Manipulation) by Patrick King

Author:Patrick King [King, Patrick]
Language: eng
Format: epub, mobi, azw3, pdf
Published: 2016-12-12T05:00:00+00:00

People want to run to pleasure and they want to run away from pain and loss. When you paint scenarios that threaten a sense of security, a sense of control, or even a sense of identity, people will react strongly. Dangling the fear of a huge drop in salary or the anticipation of a huge increase in free time will make someone decide instantly.

I cannot emphasize strongly enough the fact that you have to always make people feel that they have a choice. You just want to make them hate one of the choices.

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